Ecover

1. Ecover came to us wanting more exposure in the U.S. For more than thirty years the company has been a leader in creating effective and sustainable cleaning solutions for homes throughout Europe. Now is the time for the United States to get in on the secret so we created a blog filled with information about Ecover as well as broader information about sustainability and more general content on how to make smarter lifestyle choices.
www.EcoverUSBlog.com

2. The next logical choice for exposure was Facebook. We branded the page and provided content about Ecover as well as content from others in the community which includes blog excepts, tweets and Facebook updates from loyal supporters of Ecover. We have supported and promoted free samples giveaways as well as running monthly sweepstakes.
www.Facebook.com/EcoverUS

3. When we started working with Ecover, they had already begun their own Twitter profile. We built off of that great voice they created and partnered with them to add more content and increase followers.
www.Twitter.com/EcoverUS

4. As mentioned before, Ecover wanted to get more exposure here in the US and celebrate their 30th anniversary, so we came up with the 30 under 30 contest where we searched for 30 innovators under 30 years old who were making a difference in sustainability either in their local community or in the world at large. Both the public and our judges voted for their top choice after the top 30 finalists were determined. It all culminated in a great event in NYC which honored the finalists and the judges and announced the grand prize winner. Mick Bremans, CEO of Ecover, was present to greet everyone and put a face behind Ecover. An all-around success for everyone!

5. As always we believe in sending out branded press releases which grabs the eye a bit more and helps with future recognition. We have had a higher rate of opens with our branded releases!