BIOGRAPHIES
Rick Lavoie
Social Marketing and Digital Strategist
Rick is a unique strategic/business and creative design hybrid with a 360 Marketing Communications background. He focuses on human needs as drivers in emerging channels to deliver very effective and impactful social and digital programs to promote consumer engagement, trial, retention and revenue for his clients. He has served in Senior Account Service and Creative Director roles and has 14 years digital experience with 20 years total integrated marketing communications experience.
Rick has led large teams for online and traditional communication delivery on the client side at MasterCard and Starwood Hotels as well as at agencies such as Critical Mass/Omnicom, Ryan Partnership, Saatchi & Saatchi, Clarion Marketing/Publicis, and R/GA. Clients and brands include Citi, Chase, Unilever, MARS, Walmart, Nestle, Kraft, Viacom, GE, Heineken, Novartis, IBM, Cadbury Schweppes, and AT&T.
Deliverables sold in and developed include B2C and B2B acquisition, retention, and direct marketing programs from strategy to execution for eCommerce, social media, emerging digital applications, mobile, long-term digital strategies, large-scale site builds, rich media campaigns, print advertising and collateral programs.
Rick is driven to innovate and build brands online and off so that the Creative Concepts clients can truly expand and grow!
