On December 6, The Children’s Aid Society (our client) will have their biggest fundraiser of the year: Miracle on Madison. Every year, stores up and down Madison Avenue donate a portion of that day’s proceeds to help provide health services and other crucial necessities to children in need.
We’re proud to be a part of this year’s Miracle on Madison, and we look forward to seeing hundreds of holiday shoppers chipping in to help those most in need of a happier holiday.
If you’re taking part in this year’s Miracle on Madison, use the hashtag #ShopMiracle on Twitter and Flickr, so The Children’s Aid Society in New York can find your photos and feedback!
This video produced for our client Bigelow Tea is not only a perfect example of how to use video within the social media channels but it’s just a good business model to follow. Cindi Bigelow, President Bigelow Tea, hit the streets of New York City and got an earful about tea from everyone she talked to. No crazy editing, no corporate speak, just honesty from both Cindi and the variety of people she ran into.
Others seem to appreciate this as well. Take a look at what Chris Brogan has to say here and our mention of the video on our Business Smart Tools site here.
