Comments on: Are You Measuring ALL Possible ROI on Your Social Media Channels? http://www.creative-concepts.co/blog/2010/04/14/measuring-roi-social-media-channels/ Social Media, PR and Marketing Solutions Wed, 04 Jan 2012 13:03:05 +0000 hourly 1 http://wordpress.org/?v= By: Creative Concepts - How Creative Concepts Helped Bigelow Tea Find 10,000 Active Facebook Fans! http://www.creative-concepts.co/blog/2010/04/14/measuring-roi-social-media-channels/comment-page-1/#comment-87394 Creative Concepts - How Creative Concepts Helped Bigelow Tea Find 10,000 Active Facebook Fans! Tue, 01 Feb 2011 11:01:38 +0000 http://www.creative-conceptsllc.com/blog/?p=597#comment-87394 [...] Now that’s some impressive social media ROI. [...] [...] Now that’s some impressive social media ROI. [...]

]]> By: Nichole_Kelly http://www.creative-concepts.co/blog/2010/04/14/measuring-roi-social-media-channels/comment-page-1/#comment-71204 Nichole_Kelly Wed, 19 May 2010 20:04:37 +0000 http://www.creative-conceptsllc.com/blog/?p=597#comment-71204 Justin - Thanks for the shout out! I definitely agree that all of these elements are part of the value proposition for social media. I try to look at it from the point of the sales funnel because many times this is an approach executives are comfortable and familiar with. It's a lot easier to comprehend that you have to put more people in the top of the funnel if you want more people to fall out the bottom than to try and explain how followers on Twitter contribute to the pipeline and/or deliver ROI. Happy posting! Nichole @Nichole_Kelly on Twitter Justin –
Thanks for the shout out! I definitely agree that all of these elements are part of the value proposition for social media. I try to look at it from the point of the sales funnel because many times this is an approach executives are comfortable and familiar with. It’s a lot easier to comprehend that you have to put more people in the top of the funnel if you want more people to fall out the bottom than to try and explain how followers on Twitter contribute to the pipeline and/or deliver ROI.

Happy posting!

Nichole
@Nichole_Kelly on Twitter

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