Building a website with lots of good content is important, but without a search engine optimization (SEO) strategy behind it, you risk that your website won’t be ranked highly in search engines.
SEO is the ying to content marketing‘s yang. SEO and content marketing are crucial parts of a successful website and an online marketing strategy. Add a strategy for inbound links and social media and you are well on your way.
MarketingProfs recently wrote “SEO Checklist: 15 Steps to Optimize Your Website.” It is a great starting point to review the current state of your website’s SEO.
We have consolidated a few relevant steps to form 10 ways to optimize your website.
- Use Google Webmaster Tools. Google is king. You want your website to appear in the first page of searches, so using this tool will help you achieve greater SEO with Google. It gives you the data, tools and diagnostics you need to run a healthy website.
- Install Google Analytics. Analytics give you instant feedback if campaigns are working and what pages are performing best on your website. Find out where people are coming from to visit your site, learn more details and demographics about your visitors and much more.
- Use Bing Webmaster Tools and submit your website to Yahoo Search Engine to be indexed. These two search engines round out the top three sites. You need to make sure your website is indexed by these search engines.
- Create the semantic kernel of your website. Kernel? What? It is basically a list of two and three-word keyword phrases that people would use to search for your products and services. Keyword research is an integral part of SEO and you can use sites like Google AdWords Keyword Planner or other tools to help you build your list.
- Research your competitors’ links. Check your competitors’ links to build a competitive advantage. There are competitive research tools to see what sites link to your competitors, what keywords they are using, how much traffic they get and much more.
- Create accounts for your company on the social networks that your potential customers use. Examples of some social media sites that you might need are below. Also, Google Plus is a network that you need to set up an account. You don’t need to be present on all social networks, but be sure you are where your customers go online. If you don’t know, ask them! Links from these accounts are called social signals and are like backlinks to your website. Search engines count these toward rankings.
- Check your URLs and make them user and search-friendly. Shorten them and use keywords in them that are relevant to the page.
- Check your website on Page Speed Insights and optimize as needed.
- Optimize your images. Use descriptive file names with keywords, post high-quality images, optimize file sizes, and add alt text for each of them. Images appear in search engines as well.
- Make your website mobile-friendly. Google announced that it will rank for mobile optimization beginning on April 21, 2015. Use a responsive web design so that your website is optimized for whatever screen people are using to view your site – smart phones, tablets, laptops and the like.
For more great SEO insight and tips, read the MarketingProfs article “SEO Checklist: 15 Steps to Optimize Your Website”
What SEO tips do you have to share?
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